Growth of the counterfeit industry and increasing focus of manufacturers on brand protection are the major factors driving the market growth. Based on technology, the anti-counterfeit packaging market is categorized into covert, overt, forensic, and track and trace. Of these, the track and trace technology has been the largest category in the market, with a contribution of more than 45.0% in 2017.
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This packaging technology uses mass serialization and unique codes to provide unique identity to every item and product, which enable the manufacturers to track their products. Location and other relevant information about the products can also be traced using this technology.
The market is expected to grow at a significant rate in the coming years, due to the rising concerns regarding counterfeit products. In addition, high concerns regarding brand dilution coupled with the economic losses incurred by the companies are encouraging companies to invest in these packaging technologies, which is expected to create immense opportunities in the market for industry players.
During the forecast period, the fastest growing market is expected to be Asia-Pacific (APAC), with a CAGR of 13.5%. Growing awareness about the unscrupulous counterfeiting activities among manufacturers and a decrease in the cost of tracing anti-counterfeit technologies is expected to fuel the market growth of the region in the coming years.
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Some of the major players operating in the global anti-counterfeit packaging market are Avery Dennison Corporation, CCL Industries Inc., E.I. du Pont de Nemours and Company, Zebra Technologies Corporation, Sicpa Holding SA, AlpVision SA, Applied DNA Sciences Inc., Amcor Limited, Authentix Inc., and Atlantic Zeiser GmbH.
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