Companies operating in the natural surfactants market are adopting strategies such as new expansions, product launches, and mergers and acquisitions to enhance their market positions and distribution networks, globally. These companies are extensively engaged in R&D activities to innovate and develop natural surfactants that can open avenues for new end-use industries.
The major growth driver identified in the natural surfactants market is the increasing demand of personal care products such as fabric softeners, shampoos, and body wash. The demand for these non-toxic and highly biodegradable products is increasing due to the rising concerns regarding environmental protection.
Stringent rules and regarding by government in various regions and countries is identified as main restraints in the natural surfactants market. This is so because several manufacturers develop newer products to be competitive in the market, however compliance with the regulatory mandates for every product is time-consuming and costly.
The APAC is expected to register the fastest growth in the natural surfactants market. This can be attributed to the increasing population in the region, which is driving the demand of the product for various applications in the region.
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Some of the major players operating in the global natural surfactants market are DowDuPont Inc., BASF SE, Air Products and Chemicals Inc., Stepan Company, Croda International Plc, Kao Corporation, Sasol, Akzo Nobel N.V., Huntsman International LLC, and Solvay SA.
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